Our Services

Marketing

At FirmIQ, we don’t believe in one-size-fits-all marketing—we design strategies that are data-driven, ROI-focused, and grounded in smart brand positioning. We bring clarity and strategy around branding and rebranding to ensure your business is always presented correctly in the market. We help you build measurable campaigns that drive growth and elevate your brand.

Positioning & Messaging – Crafting a clear voice that resonates with your target audience, differentiates you in competitive markets, and strengthens your brand identity.

Brand & Rebranding Strategy – Aligning your image, messaging, and market position so your business always projects credibility and trust to attract more clients.

ICP & Offer Design – We help you align with your Ideal Client Profile to attract and convert high-value clients.

Content & Demand Generation – Developing meaningful, bilingual campaigns that expand reach and establish authority.

Analytics & ROI Dashboards – Delivering real-time visibility into performance so every dollar spent is tied back to growth.

Finance

Strong financial strategy is the foundation of sustainable growth. At FirmIQ, we provide clarity on profitability, forecasting, and cash flow so you can make confident, informed decisions. We also leverage our banking and capital connections to help secure lines of credit and growth financing for your business.

Unit Economics – Identify the true cost and value drivers in your business.

Budgeting & Forecasts – Build financial models that anticipate challenges and opportunities.

Pricing & Margin Strategy – Protect profitability with smart, scalable pricing.

Capital Support – Guidance and introductions to secure funding and credit for growth.

Operations

Efficient operations create space for innovation and growth. At FirmIQ, we start with a comprehensive SWOT analysis to assess your strengths, weaknesses, opportunities, and threats—giving you a clear roadmap for improvement. From there, we streamline processes, implement automation, and establish accountability systems that reduce friction and scale your business with confidence.

SWOT Analysis – Evaluate internal and external factors to guide smarter decision-making.

Workflow Redesign – Optimize systems for speed, accuracy, and transparency.

Tooling & Automation – Implement platforms that save time and reduce error.

KPI & Cadence Setup – Create metrics and reporting rhythms to track progress and drive results.

Human Resources

From compliance to culture, your people are your greatest asset. We build HR systems that minimize risk, strengthen leadership, and create engaged, high-performing teams—all while keeping you compliant with California and federal law.

Handbooks & Policies – Legally sound, bilingual resources that set clear expectations.

Hiring & Onboarding – Attract, retain, and empower top talent with structured processes.

Training & Reviews – Develop your team with feedback loops that encourage growth and accountability.

Compliance Support – Navigate wage & hour laws, meal/rest breaks, and employment regulations with confidence.