FirmIQ was founded on the belief that small and mid-sized businesses deserve the same level of Operational Strategy, HR Compliance, Financial Planning, and Marketing sophistication as larger corporations — but delivered in a way that’s practical, scalable, and cost-effective.

Whether you lead a law firm, accounting firm, or small business, FirmIQ provides tailored consulting in Operations, Human Resources, Financial Strategy, and Marketing to help you reduce risk, streamline processes, secure funding, and position your organization for sustainable growth. Our marketing strategies are data-driven and ROI-focused — designed to maximize your return without increasing your budget. By combining smart analytics with targeted execution, FirmIQ ensures that every marketing dollar delivers measurable impact.

At the helm of FirmIQ is Perla D. Cuevas, Principal & Founder, a seasoned executive with extensive expertise in operations, finance, marketing, and human resources. As a former Chief Operations Officer and Chief Marketing Officer of a multi million company, Perla has led organizations through business transformations, negotiated high value vendor contracts, implemented HR compliance frameworks, and built marketing strategies that strengthened brand presence in competitive markets. She also leverages strong banking and financial relationships to support clients in securing lines of credit and funding opportunities that fuel growth.

Beyond her executive leadership, Perla serves as a Professor of Human Resource Law at San Diego State University, where she educates the next generation of business and HR professionals. This dual role — both as a practitioner and educator — gives her a unique perspective in advising businesses with authority, clarity, and foresight.

Through FirmIQ, Perla combines her proven track record of operational excellence, HR law expertise, financial strategy, and marketing insight to empower small and mid-sized organizations to operate smarter, grow stronger, and stay ahead.